Sectors: Product/Service Distributors


Amazon, Inc. is an American electronic commerce company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States.


Laura McCracken, Head of B2B Europe, Gift Cards

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Laura McCracken is currently with Amazon where she leads the Corporate Gift Card business across EMEA. Additionally, she serves as the Deputy Chairman of the Emerging Payments Association and is passionate about helping to shape the UK market into a global ‘hot spot’ for payments innovation. Previously, Laura was a Senior Vice President with Citi based in Singapore with responsibility for developing international partnerships across 14 countries in Asia Pacific. Prior to Citi, she held B2B strategy, sales management and business development roles with American Express in both London and New York. In her last role with American Express, she was Director of International Partnerships, where she negotiated co-brand card partnerships with airlines, retailers and banks across 25 countries. She began her career as an investment banker with Lazard and auditor with KPMG in Los Angeles. Laura received a BS in Accounting from Auburn University and Global MBA from Columbia Business School and London Business School. Having lived in London, Singapore, New York and Los Angeles and worked across over 25 markets in North America, EMEA, Russia/CIS and Asia Pacific, she has significant experience with international negotiations and entering new markets.