Sectors: Product/Service Distributors


Givvit is YOUR “Social-Treating™” app. It’s an easy way to show your thoughts and feelings through the sending of tangible, every day, low cost Treats to friends, family and colleagues… whatever the reason or for no reason at all! Treats are redeemed with our “Treat Partners”, many of them well known retailers on the UK high street.


James Cullen, Co-founder

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CEO and co-founder of Startled Frog Ltd, the company behind Givvit, a new mobile and online platform, which taps into people’s social interactions in an exciting and innovative way.

Givvit users can add friends via their smart phone address books and/or their social network accounts and then send their friends treats, which are digitally redeemed by recipients at a network of Treat Partners, predominantly high street retailers, alongside other key partners.

As an easy to use, intuitive, “Social Treating” smart phone app and web platform Givvit provides a new way of commercialising social media by enabling people to demonstrate their thoughts and feelings through the sending of tangible, every day, low cost treats.

Also an experienced marketing & strategic partnership specialist, who has worked across all types of digital & traditional media, with long standing clients, including national & regional press groups, magazine publishers, brands, film/TV studios and music labels.

Former life in FMCG with both Coca-Cola Enterprises & Matthew Clark Plc (subsequently Constellation Brands) in marketing, trade marketing and national account roles, working with well known brands, driving sales through many of the major UK retailers.

James Whittingham, Commercial Director

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Over the last 9 years as part of the Blenheim Chalcot Investment Group James has gained considerable experience in the start-up and growth of businesses spanning Technology, Education, Media and Sport, Financial Services, Gaming, and Travel and Tourism.

Most recently as the Commercial Director of Liberis Business Finance where he is focusing on expanding key partnerships, driving operational efficiencies, and adding strategic support to this new business James also spent 3 years based in Mumbai, India, building businesses in the sub-continent.

James is also an active investor and Director in start-up companies in the technology sector including Shaping Cloud – one of the UK’s leading cloud experts with a reputation for delivering scalable, secure, and innovative cloud software and infrastructure projects to both UK and international clients, – a revolutionary, “Social Treating” smart phone app and web platform that offers a new way for high street retailers to commercialise social media interactions by enabling consumers and businesses to demonstrate their thoughts and feelings through the sending of tangible, every day, low cost treats to friends, collegues, and customers.

James’ career began in technology consulting sector working for Atos Origin, and Schlumberger Oil Research and he has a First Class Honours degree in Computer Science, and a Masters in Business and Finance from Downing College, Cambridge.